POP HEALTH FORUM: A HIMSS EVENT
Chicago, IL - October 2 - 3, 2017
For over 30 years, Dr. Amy Schwartz has used her training as a cognitive psychologist to humanize technology and has applied her expertise in human-centered design across a wide range of challenges. She is the Human Centric Design Thought Leader at Battelle where she focuses on medical devices and healthcare, helping Battelle realize their strengths in blending creativity and technical rigor. Amy spent 20 years at the design innovation consultancy IDEO, where she founded the design research group in the Chicago studio, served as the global design lead for the IDEO health practice, and led the design research for some of IDEO’s most innovative and successful designs. She has worked with a wide variety of clients from startups, to industry giants like Eli Lilly, Medtronic, and Bayer as well as clients in the governmental and public sectors. Amy excels in helping clients and design teams frame problems in new ways to inspire innovative design solutions. She is an adjunct professor at Northwestern University’s Segal Design Institute and serves as the Design Researcher in Residence at MATTER, the Chicago health-tech incubator where she advises and mentors teams on design research and human centered design. She is also a member of the Chicago Innovation Mentor Network, based at MATTER. Amy holds a PhD degree in cognitive psychology from Yale University and a BA in psychology from Columbia University.
New technologies enable myriad ways of collecting everyday health data from individuals and integrating it with other data to help drive engagement.
There’s only one problem: Patients do not engage with data. They engage with relevant insights and actionable behavioral recommendations generated from the data.
The task of designing a useful population-level analytics dashboard for a health system manager, for example, is very different than designing a motivating personal health dashboard for a patient.
As our final speaker will explain, healthcare professionals risk not making the desired impact if they do not understand and design for different users, and know when to focus on the population versus the individual level.